I’m a New York City–based Creative Director, Marketing Strategist, and brand builder with a degree in Strategic Design and Management from Parsons School of Design. Proudly half American, half Kiwi, and part Dominican, I've lived and worked across the United States, the United Kingdom, Europe, Asia, and Australia, shaping a global perspective that informs every brand, campaign, and experience I create.

Grounded in design thinking, consumer psychology, and strategic storytelling, I've led global campaigns, product launches, and digital initiatives across the fashion, beauty, health, hospitality, and lifestyle industries. My experience spans building and scaling two creative agencies, partnering with early-stage startups, and working with globally recognized brands, including Victoria’s Secret, as well as supporting product marketing and development for a billion-dollar textile manufacturer serving clients such as Under Armour and Target.

I believe the strongest brands are built where strategy and creativity meet. My approach combines thoughtful brand positioning, elevated visual direction, and culturally informed storytelling to create work that is both commercially impactful and emotionally resonant. Passionate about travel, design, and emerging culture, I'm continually inspired by the people, places, and ideas that shape how brands connect with the world.

Expertise: Brand Strategy · Campaign Development · Global Marketing · Start-Up Growth · Creative Direction · Luxury Hospitality · Consumer Insight · Social Strategy · Agency Leadership · Ad Curation · Copywriting · Graphic Design · Social Media Content Curation · Sustainable Strategies · Fashion Industry